No one can claim that PayPal is not taking Google Checkout seriously. They countered Google Checkout $10 off $30 signup bonus with a $25 rebate which Google then answered with another $10 promotion.
Last year PayPal ramped up the offensive by signing up a partnership with Yahoo!. Today come the first fruits in a form of yet another promotion, this time for business owners.
PC World reports that online merchants who advertise with Yahoo! and offer PayPal’s Express Checkout will be getting a special icon on their Yahoo! ads, similar to the one you can see on Google ads for some time now. In addition, new sign ups are offered $100 Yahoo! Sponsored Search credit and free Express Checkout processing until the end of 2007.
If you run an online business and have not used Yahoo! Sponsored Search before, this might be a good chance to give it a try. The newly redesigned search platform (codename Panama) seems to be getting good reviews. Note however that the free PayPal checkout processing pretty much matches what Google currently offers with their own checkout service.
I was really hoping for something big from Yahoo with their platform upgrade, but unfortunately it is pretty sh*tty. It’s unfortunate because I was hoping for another option to Adwords.
That is sad. I just learned that Yahoo reported disappointing financial results, partially due to Panama Project not bringing as much money as they expected.
http://cgi.money.cnn.com/2007/...../index.htm