Negative $5 overnight shipping at is a cool Web2.0-ish looking online store that sells exclusively shoes and handbags. They launched in December of 2006 and ever since have offered negative $5 overnight shipping to lure customers. This in essence means that your shoes ship free and on top of it you get a $5 credit, or a discount, since your shoes will likely cost more than that.

Overall prices are very reasonable as well. I compared a few products to Zappos and while Endless offers less of a variety, the prices seem to be a bit lower.

Top-notch visual shopping experience

If you have never been to the store I suggest you pay it a visit. The shopping experience it offers is one of the best I have ever had. The visual product search somewhat resembles but since is designed specifically for shoes it offers many more shopping options. You can narrow down your selection by category, brand, color, shoe size, price range and even by how wide your foot is.

But the most impressive feature is the ability to see the shoe texture by hovering mouse over the product image. I have seen a similar functionality before however I am really amazed by the crispiness and resolution of the images that displays.

Free product return with paid shipping

I never have bought shoes online before. When I go to a shoe store, I usually have to try a dozen pairs or so before I find the one that comfortably sits on my feet. It is possible that I am too picky, or maybe my feet have irregular shape. Either way I am not confident at all about buying shoes online. I bet the team at is familiar with the problem. As a counter measure they offer free product return for 365 days and they will even pay for your return shipping! Isn’t it nice?

Endless Shoes

Secret affiliation with Amazon?

There is one more thing about this shoe store that is not very obvious and that is the fact that it is owned by Amazon and sells Amazon products. Even your Amazon customer login will work when you go to the login page. I am not sure why Amazon is not making the affiliation more transparent however I can guess. Since they envision themselves as a web services company and already offer a pretty impressive set of API’s for e-tailers to integrate into their online stores, could be an example of what the next Amazon API is capable of delivering. If my assumption is correct, Amazon would want web-developers to see as an independent Amazon partner rather than a team inside Amazon corporate campus. My exposure however to Amazon web-services is limited and anyone with a better hands on experience with it is welcome to comment.

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5 Responses to “Negative $5 overnight shipping at”

  1. 1 PixLover May 21st, 2007 at 3:31 am

    I came accross a good site which has a type of image search engine for shoes. It is Chezimelda, . They seem to have the largest collection 110,000 pairs or more available from all retailers. The way it works! you click on a show you like and the search engine takes the images as an input to search for more of the same kind. Very fast feedback. I liked it a lot. It also exist for bags on,

  2. 2 Web developers May 21st, 2007 at 4:47 am

    Using amazon ecs api it is possible to completely mask amazon till the checkout.

  3. 3 Neal Rapoport May 21st, 2007 at 1:54 pm

    I don’t think its a “secret affiliation” in their about-us section it says:
    ‘Who we are was built by in response to customers’ desires to shop a destination dedicated to shoes and handbags. “

  4. 4 Yan May 21st, 2007 at 2:06 pm

    That is about the only place you will see it mentioned. I would expect Amazon to have “An Amazon store” right on the front page if they wanted to add credibility to their new business. My point is that it is not coincidence that they hide the affiliation behind an extra click to About page.

  5. 5 Mike G. May 22nd, 2007 at 8:12 am

    I think they did try to keep it a secret in the beginning. They probably wanted to see consumer response before they put their name behind it.

    Anyway, I’ve ordered from them before, and I just received an official announcement in my email from them as an “Amazon Company”.

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