Someone at SlickDeals forums reports that they were able to lower their monthly subscription rate for BlockBuster Total Access online rental service by as much as 50% for the next two months by simply attempting to cancel the service. Others say that the options they were offered included a permanent reduction by a smaller percentage. Also, it seems that the options change when you click the browser back button and attempt canceling the service again.
It sounds to me like BlockBuster has implemented some automated customer retention mechanism to reduce the outflow of unhappy customers. Following my research on what is better between BlockBuster and Netflix, I personally subscribed to Netflix and this trick is of no use to me but hopefully if will work for some of you. If it does, let me know about it in your comments!
Thanks, I did this and it offered to lower my monthly bill by $1 permanently or reduce it by 50% for 2 months.