progressive moves into shopping deals niche

The forth largest online search company in the US,, has just stretched its reach into the deals niche by launching a deals section that branches off of the main search website. aggregates deals from several deal and coupon sites and allows filtering by category and store using sidebar links.

The design and feature set is very rudimentary. It is much less sophisticated than a similar offering from Yahoo or other competitors. The deal of the day takes up too much space and is annoying. For what it worth, the filtering is working just fine and is fairly quick but the deals themselves can be fairly old which in the bargain hunting business can mean a difference between the success and the failure of a new website. Check it out and let me know what you think.

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