Can PMS make women shop more?

If you are a guy like myself there is a chance you have not heard of PMS, or premenstrual syndrome. However unless you are a bachelor living under a rock, I bet you have felt it on yourself many times. When that time comes, some women turn to chocolate or macaroni and cheese, others are acting cranky at their husband/boyfriend. Here is how MedecineNet defines PMS:

A combination of physical and mood disturbances that occur in the last half of a woman’s menstrual cycle after ovulation and normally end with the onset of the menstrual flow. Physical features of the premenstrual syndrome (PMS) include breast tenderness and bloating. Psychological changes include anger and depression.

Those psychological changes as it seems can lead to interesting side effects. A new study finds that some women tend to resort to retail therapy as a way of dealing with the PMS related stress.

… in the ten days before their periods begin - known as the luteal phase - women are much less in control of their spending habits. Psychologists at Hertfordshire University concluded that a shopping spree could be a way of dealing with the intense emotions of pre-menstrual syndrome…

443 women ages 18 to 50 were examined. Of the 153 women who were in the luteal phase, two thirds admitted to making an impulse buy and 57% said they overspent by more than $35. So ladies, now if you have a shopping splurge, you have a perfect excuse, and to better time things, here is a handy website and a Facebook App to help you out! ;-)

Seriously though it feels more like a conspiracy involving National Retail Federation than a scientific finding. Granted, women are under stress and some are seeking relief in a shopping spree however I feel if you generally tend to indulge yourself with a shopping frenzy then PMS is as good of an excuse as anything else.

What is your take on it? Does this “science” have legs or is it full of BS? Share your opinion in the comments!

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1 Response to “Can PMS make women shop more?”

  1. 1 olegos Nov 25th, 2009 at 12:17 am

    BS. 153 women who self-report is not science. The sample size is too small, and the fact that they self-reported means you can’t say anything about what the result shows even if there was statistically significant difference (maybe they’re more critical of themselves during this time, maybe they exaggerate or lie more). And how much difference are we talking about anyway? For some reason, the article doesn’t say — but isn’t it the most important piece of information?

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