Microsoft just announced from their blog the launch of a new loyalty program, Bing Rewards. It is nothing like Bing Cashback which the company shut down back in June and reminds me more of SearchPerks, the very first rewards program from Microsoft.
To participate you must install Bing toolbar and have a Windows Live ID. You get 250 credits at sign up and then one credit for every five Bing searches, and up to eight credits per day (according to Search Engine Land). You can exchange the credits for swag and other goodies. E.g $5 Amazon gift card is 541 credits (roughly 2 months of using Bing every day) and one Fandago movie ticket is 1506 credits (or 6 months of Bing punishment).
When Microsoft launched Bing they “set out to shake up the search market and try new and innovative approaches to improve the search experience”, according to the company blog. I really fail to see how Bing Rewards is either new or innovative. “One Trick Pony” is the idiom that comes to my mind.