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New Marketing Gimmick – Free Shipping Day

free-shipping-dayBlack Friday, Cyber Monday, behold the new creation of Retail America - Free Shipping Day! Considering my sad experience with these fake “holidays” I tend to think sceptically of all the new tricks the corporate marketing geniuses throw at me. Let’s dig into this latest creation a little bit more.

The idea to start Free Shipping Day came to Luke Knowles, the founder of FreeShipping.org, on December 5 of last year. FreeShippingDay.com launched on December 8, 2008 with 25 participating merchants. The list would then grow to 250+ members by December 17 as the media picked up the story. The site attracted over 250K visitors last year according to this article.

In the concept, the 700+ merchants participating in this year’s Free Shipping Day have to guarantee delivery by Christmas however the free shipping itself doesn’t have to be unconditional. Naturally you will find a lot of offers with strings attached (like minimum purchase required) and unfortunately the website is not clear on what exactly you get.

Free shipping is offered year around!

I just ran a couple of reports for free shipping deals submitted on Buxr and it turns out that almost 60% of all deals in 2009 had zero shipping fee. So you don’t really have to wait till the end of the year, free shipping is offered routinely by merchants like Buy.com, Newegg, Dell and Mertiline. Here are some 2009 stats to prove my point. You can see that the number for Walmart is a bit on the low end however you should consider that most their products qualify for “free ship to store” or the subsidized $0.97 shipping to home.

Total Deals Free Shipping
Deals
Free Shipping
Deals (%)
All Merchants 16471 9638 58.51%
Amazon 1298 736 56.70%
Buy.com 2056 1967 95.67%
Dell 675 579 85.78%
Frys.com 266 106 39.85%
JR.com 170 131 77.06%
Meritline 600 594 99.00%
Newegg 1448 1317 90.95%
Staples 243 148 60.91%
Walmart 461 106 22.99%
Zipzoomfly 130 128 98.46%

So what is Free Shipping Day?

In my view it is yet another marketing trick to make you whip out your wallet and buy more stuff. Does the website offer any useful information? As I mentioned before many of these offers come with minimum requirements and there is no way to see what you really get ahead of time. In addition, many merchants will do guaranteed delivery after tomorrow. These two things in essence render Free Shipping Day useless. Instead, I suggest you look at this list of shipping deadlines and some practical tips on what to buy for a holiday gift if you are a procrastinator.

Related: Free Shipping Day: What’s the Deal? at Time.com

Cyber Monday 2009 Deals Roundup

This table is a round up of all deals posted on Buxr in the past few days. They all expire today, November 30. Some of these are the best offers I have seen in a long time, others are just average. Who has the best deals? I will leave it for you to decide. :-)

Store Promotion Coupon Code
77kids BOGO 50% off
Ace Hardware 10% Off
Alloy 20% off AKRSAVE
Ann Taylor 40% off MONDAY
Ann Taylor Loft 30% off MONDAY
Ashford $50 off $249 THANKS50
Avenue 30% Off AV91154
Avenue $15 off $60, $20 off $75 JLA5694
Blair 25% Off
BrylaneHome 20% Off BHSPIRIT
Chadwick’s $25 Off $75 CHTHANKS50
Champs $5 Off $25 IPCH9V52
Coldwater Creek 25% Off + Free Shipping WKH7525
Crayola 25% Off CRABFAFF9
Crazy 8 20% off + Free Shipping
Crocs 25% off N9DWZLKY3ISA
Delia’s Free Shipping on $25+ SHOP25D
Dickies 30% Off WDBFC
Dick’s Sporting Goods 25% off One Item CYBERMAIL25
DSW 25% off SAVE25
Eastbay $25 Off $99 LKS19TG7
Eddie Bauer 25% Off + Free Shipping CYBMON25
ESPRIT 40% Off CKDRM3NU
Express Clothing $15 off $75+, $30 off $120+ 4422
FashionBug 50% off single item 776214207
FootAction $15 Off $75 IP349V23
Footlocker $10 Off $50 IPFLBF91
Forever 21 Free Shipping CYBERMONDAY
G By Guess 50% Off Sale Items
GAIAM 15% off CCLV11
Gap, BR, Old Navy 20% off + Free Shipping MONDAY
Giorgio Armani 20% Off + Free Shipping FAMILY
Gymboree 20% off + Free Shipping
H2O+ $15 Off $50 BLACKFRIDAY
HandHeldItems $5 off $15 wepay5foryou
Home Depot $5 Off $50 BFRIDAY
Hooked on Phonics 60% off (reg. price items) CYBER60
JCPenney $15 Off $75 or $10 Off $50 15THANKS
JCPenney Free Shipping w/ $25+ JOY2UNME
Kohl’s 15% off CYBER15
Lacoste 30% off THANKS09
Lancome 20% Off + Free Shipping HOLIDAYJOY2
Lids Free Shipping FGSLIDS
Musician’s Friend Up to 15% off CYBER
New York & Company 50% Off 4134
OnlineShoes.com $25 Off a $100 + Free Shipping 9CYBER
Original Penguin 40% Off 40TG
Origins $10 off $25 Tenoff09
Perry Ellis 50% off + Free Shipping CYBER50
Reebok 40% Off CYBER40
Restaurant.com 80% Off SAVE
Skechers.com $20 off $100 THANKS20
Skullcandy 15% off pow476pow
Sports Authority 15% off TSAENT
The Children’s Place 15% OFF HHH9



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