Microsoft moves further down the road of buying its way into the search dominance (check out Live Search Cashback they launched back in May) with October 1 launch of a new loyalty points program - Search Perks.
The idea is very simple: search the web with Live Search and get a point for each search (up to 25 a day) which you can exchange for prizes come April 15, 2009. You currently get 500 points just for signing up - enough for a few music downloads or a deck of play cards.
There are a few more things you need to know:
- The program is open to US residents only.
- You will need to install a small internet browser add-on.
- You can’t use it on any other browser but IE.
Encouraged by the free stuff, I initially considered giving Live Search a try, but the browser restriction killed it for me right there. IE is simply no match to Firefox and shuffling two browsers for different tasks is just too much.