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Yahoo! partner with PayPal, launch promotion

No one can claim that PayPal is not taking Google Checkout seriously. They countered Google Checkout $10 off $30 signup bonus with a $25 rebate which Google then answered with another $10 promotion.

Last year PayPal ramped up the offensive by signing up a partnership with Yahoo!. Today come the first fruits in a form of yet another promotion, this time for business owners.

PC World reports that online merchants who advertise with Yahoo! and offer PayPal’s Express Checkout will be getting a special icon on their Yahoo! ads, similar to the one you can see on Google ads for some time now. In addition, new sign ups are offered $100 Yahoo! Sponsored Search credit and free Express Checkout processing until the end of 2007.

If you run an online business and have not used Yahoo! Sponsored Search before, this might be a good chance to give it a try. The newly redesigned search platform (codename Panama) seems to be getting good reviews. Note however that the free PayPal checkout processing pretty much matches what Google currently offers with their own checkout service.

Yahoo PayPal Checkout Promotion

Have you heard of Freecycling?

I think I just discovered the frugal shopper’s Holy Grail or bargain hunter’s Horn of Plenty. You decide if it is, a treasure or time waster, here is the scoop.

We all have heard about rampant consumerism plaguing our society. Living of off credit cards has become the norm. Corporate conglomerates brainwash us to believe that we need to buy more. “We want” is a synonymous of “We need” and we just keep digging into debt.

Freecycling is the opposite of all of the above. It is a Yahoo Group for people to give away goods that they no longer want and to find used goods that they do want. Actually it is not one but many local groups. Look up your town, there is a good chance that it already has an active community.

Freecycle

Just as with any Yahoo Group you need to join before you can participate. The process however is pretty simple, has taken me just a few minutes, and I was able to read the messages after I was accepted.

Each group is run by a local volunteer moderator. You post an “Offer” message if you have something to give. The people in your area read it and email you. Then someone comes to pick up that dresser, stroller or VCR that you don’t want. Similarly if you need something you post a “Wanted” message and wait for emails. There is no money exchanged and no swap — this is gifting not trading.

Started in Tuscon, Arizona in May 2003 as part of a larger organization focused on recycling, the project became so popular that a year later it grew to nearly 400,000 people registered in 1210 cities around the world. Different motives drive people to Freecycle. Some want to de-clutter. Some see it as a kind of charity. Some just don’t want to drag things to the dump. And of course, many people are looking for free stuff.

Here is an example of how an offer might look:

Closed a small business and have 4 or 5 lateral file cabinets and 2 or 3 desks. Not the best looking stuff as it has some years of use but still completely functional.

And here is an example of a request:

I’m looking to try my hand at sewing. Wondering if anyone has a portable, used sewing machine in working condition. Thankyou.

I scanned through posts in my local group and it looks like a lot of people are offering used furniture and children clothes. However you can find about anything, from diapers to computer parts.

Does this sound like something you would use? Weather you are a giver or a taker, go to Freecycling and give it a try.

Yahoo’s new Personal Finance portal

Last Friday Yahoo! launched a new web portal dedicated to personal finance. I was skeptical at first (their shopping portal hasn’t impressed me a bit) and it took me a few days of convincing myself before I set aside some time to browse through the pages. Man, was I wrong! The web site is very well built and is loaded with an array of useful resources.

The Calculators section is overwhelming. I have never seen before so many online financial calculators in one place. The Rates page pulls in data from BankRate into a neat table for comparing rates on Mortgage, Home Equity, CD’s, and Auto loans, and is in fact less messy than BankRate itself. The Glossary was also fun to read. I learned that “amortization” actually has come from “amortize” which means “to bring to death” (referring to a loan).

The portal aggregates news from such sources as CNN Money, The Walls Street Journal, and USA Today in addition to the Yahoo’s own crew of experts. An interesting side note, each article is conveniently featuring “Digg This”, and “Bookmark to Del.icio.us” links at the bottom. At last Yahoo! is learning something from bloggers. ;-)

Yahoo Finance Rates

The most interesting section for me was the collection of How To guides categorized by different aspects of personal life — from Getting out of debt (something I hopefully will never have to deal with) to Buying a car (which I hope to do a lot ;-)).

Overall I was impressed by this effort from the Yahoo! team to regain the status of the ultimate destination for everything on the Net. It is certainly worth your time to check it out.

Free live stock quotes from Google

MarketWatch reports that New York Stock Exchange has proposed a year-long pilot program to make real-time stock quotes available more easily to Internet sites. The program will make it possible for the likes of Google and Yahoo to display current trading prices of stocks online.

Google covered the news yesterday at the company blog and confirmed their intention to provide free access to live stock quotes from the entire family of Google web services including their search engine (tip: to get a stock quote, e.g. that of Google, type “quote:GOOG” in the Google search prompt).

Today, the NYSE has moved the issue a great step forward with a proposal to the SEC which if approved, would allow you to see real-time, last-sale prices across all Google properties including Google Finance, Personalized Google, Mobile, and of course, Google.com. It won’t matter if you’re on Wall Street or Main Street — you’ll have free, easy and fast access to real-time prices from NYSE on Google.

The program can start as early as the end of this month and will cost each company $100,000 a month for the access.

Sources:

Yahoo! Shopping Facelift

Yahoo! Shopping (the #1 on our list of popular sites) has recently announced a new web site design. As their blog goes:

Bargains, product advice, improved search – our redesigned Yahoo! Shopping site has a shopping-cart-load of new tools and personalization features – just in time for the holidays.

I have never been a big fan of Yahoo! Shopping and after taking a look at the newly redesigned site I still stick to my opinion.

If I go through the long list of new features just two things really stand out and these are 1) integration of Yahoo Answers and 2) addition of Bargains and Coupons section.

  • Yahoo Answers is a portal where you can ask questions about everything and get answers from others like you and from a few editors that Yahoo! hired to make things a little bit more interesting.

    While by itself this is a great web site (I personally used it a few times — once to find about differences between private an public schools when my older one went to the first grade) I don’t see how it can improve my shopping. When I shop I usually want to do my research in a very narrow product niche. Quality user reviews regarding a specific model, brand or a store is all I need.

  • Bargains and Coupons is a feature that Yahoo! team seems to have done right. You can browse all sales and coupons in one place and — most importantly — you can see relevant coupons/promotions by the item details when you shop. This really brings the information to where I can make a good use of it.

    As long as Yahoo! keeps the database full with a fresh supply of promotional offers — this new feature should be a valuable addition.

Other minor updates include Buying Guides in each shopping category (this in essence is a round-up of hand-picked articles collected from sources like ConsumerReports and Epinions) and improved browsing and filtering (by price range, brand, store, etc). These are pretty much standard features and Yahoo! is really playing catch ups with the rest.

Yahoo! Shopping

Another thing worth mentioning is a huge number of ads scattered all around the web pages. Hello, Yahoo! Why scare off shoppers with the huge flashing billboards? Shouldn’t affiliate commission already make your stockholders happy? I guess you can never have enough…

Conclusion. Don’t waste your time and instead check the new breed of shopping portals. Yahoo’s only strength is its well known brand name IMHO.




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